TRIPLERR LEADS RING IN NEW CHANGES FOR THE UK PROPERTY MARKET

Triplerr, the inventor of the game-changing “voice lead”, today announces its launch into the UK market. Initially starting in London, Triplerr plans to swiftly roll out into Manchester and Birmingham.

Triplerr is a UK-based new age, data-driven global real estate platform with existing operations in Dubai and New York. The company has already attracted over 750 businesses to the platform. Almost operating as the opposite to the typical online property portal platform; Triplerr looks to find the right customer, instead of waiting for customers to find the right house.

Triplerr acquires customers through multiple acquisition channels, including its portal TheMove.com. Within 5 minutes of registering their interest, a customer will be called back by Triplerr’s 24/7 virtual “SuperAgents”, who will take them through a qualification process detailing the customer’s property preferences. The Triplerr platform automatically records this qualification call and creates a voice lead. The Triplerr Voice Lead includes 20 pieces of information about the customer’s search criteria, whilst a normal internet lead includes just 3 pieces of information. The best voice leads are then algorithmically matched to agents via the Triplerr app, who can listen to the voice lead for free and decide whether they can help. If the agent thinks they can be of assistance, they can purchase the voice lead and be connected to the customer directly, and instantly.

A recent co-authored study from Harvard and Massachusetts Institute of Technology[1] revealed 91% of property enquiries are now generated online, and from this they estimate that 300 seconds (or 5 minutes) is the “golden window” to get back to these enquiries. However, they found that 74% of customers are not called back in this time, and 23% aren’t called back at all. In fact, recent data ranking the top 200 estate agents in London from online rental platform Movebubble, has found that 92% of rental enquiries in the capital go unprocessed, and the longest response time is 2 days with a 12% response rate[2].

Triplerr estimates, however, that its pre-qualified live voice leads convert at 3 times normal conversion rates and therefore solve this problem for both agents and customers. One Triplerr case study that highlights the efficacy of the technology is a recent London completion in North West London, which only took one day:

● Triplerr’s customer had her first call with one of Triplerr’s “Super Agents” at 10.21am on the 29th November 2017,

● The voice lead was them broadcast to agents at 10.27am the same day

● The voice lead was purchased by an agent and called the customer back at 10.46am on the 29th

● By the end of the day of the 30th November 2017, the customer placed a holding deposit on the flat

Founded by serial entrepreneur Sam Singh, Triplerr is Sam’s fourth business. Sam is supported by COO Philip Nash, the former CFO of Liverpool Football Club. Triplerr also boasts an impressive board, chaired by private equity veteran Harold Gittelmon. The board includes Ben Elliot, the co-founder and former CEO of Quintessentially Group, Baroness Kate Rock MP, former Vice-Chair of the conservative party and businesswoman, and Paul Marson-Smith, the Former Chairman and CEO of Greshams, the UK’s oldest private equity fund.

The company has also today launched its inaugural crowdfunding round on leading European equity crowdfunding platform, Seedrs. Triplerr is looking to raise £750,000, which will be used to complete the UK launch, and to further expand within the United States.

Triplerr Founder & CEO Sam Singh said: “Having proven the Triplerr technology in the US and UAE we are now incredibly excited to bring Triplerr Voice Leads to the UK property market. We look forward to launching our first equity crowdfunding campaign simultaneously in order to invite new investors and potential users on this journey with us.

Baroness Kate Rock M.P., Board Director at Triplerr, said: “The property sector is changing fast with ever evolving technology, enabling it to diversify and grow. Triplerr is a forward thinking and dynamic business and I am pleased to be a involved at this exciting time in its development”.

Author: Yash Hirani

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