Dutch market debut with online retailer Bergfreunde
Payolution, a white-label e-commerce and pay-later solutions provider and part of Paysafe Group plc (PAYS.L), has launched in the Netherlands. The Dutch rollout of the payment offering marks the first time payolution’s services have been offered in a non-German language.
payolution enables businesses to provide their customers with the ability to buy online and then pay later, after receipt of the goods or via a payment plan.
The push into the Netherlands has been made in partnership with German-based climbing specialist Bergfreunde, an online retailer for mountain sports gear, which payolution already works with in Austria, Germany and Switzerland.
As part of the collaboration with Bergfreunde, which stocks more than 25,000 products from more than 350 manufacturers, payolution is providing an end-to-end white-labelled payment service enabling the retailers’ customers to pay later online. With its full service offering, payolution takes care of the upfront payment and handles all technical and operational aspects of their pay-later solution.
“We have built a strong brand in the Netherlands in recent years, a market where consumer trust in our products and services is essential,” said Bergfreunde Managing Director Ronny Höhn. “A quick, simple and flexible checkout process is an essential part of this and being able to purchase sports equipment by invoice via our online offering will further spur trust and customer engagement.”
The Dutch e-commerce market generated turnover of 16.1 billion euros in 2015, a 16.1% increase on the previous year and well above the 2.2% growth seen in general retail in Europe, according to a Netherlands B2C e-commerce report published in April 2016 by the Dutch ecommerce association Thuiswinkel.org. Some 12.9m people shopped online last year in the Netherlands: 93% of the country’s population.
Commenting on the Dutch e-commerce market and the launch in the Netherlands, payolution CEO Bernhard Linemayr said: “These figures speak to a very engaged digital community of shoppers. Merchants are increasingly looking for payment solutions that support their online retail needs and provide consumers with more choice. Our digital ‘pay by invoice’ service addresses that market need.”