Today myGini Inc., a San Francisco-based provider of leading-edge software solutions for the fintech sector, announced the unveiling of its integrated payments and loyalty application, myGini. Launched at Money 20/20 in Las Vegas, myGini represents a true innovation in the financial services market.
myGini is an integrated payments and shopping app that connects cardholders, retailers and banks. By serving as a bridge between MasterCard/Visa networks and financial institutions, it delivers an enhanced shopping experience for consumers, while increasing transactional volume for retailers and banks.
As Mehmet Sezgin, founder and CEO of myGini Inc., explains, “myGini provides two core benefits that really break new ground in the card market. First, its loyalty engine offers retailers a highly sophisticated platform to roll out creative promotions that draw repeat customers. Second, its real-time push notifications, which cardholders receive with every purchase, simultaneously trigger parallel offers from their banks, a feature that boosts transaction activity and builds customer engagement.”
Through this initiative, the company will minimise integration efforts required from banks and retailers by leveraging their current infrastructure and integrating myGini systems with MasterCard and Visa APIs. At the same time, myGini will offer retailers an extensive range of offer platforms to replace paper-based coupons and rebates. Lastly, the firm aspires to build traction in the mobile-wallet niche by harnessing existing card transactions.
Sezgin, a payments and banking expert with broad worldwide experience, points out, “The dynamics between card issuers and merchants are unique in each country. However, this is not the case for cardholders. No matter where they live, consumers recognise a winning value proposition when they see it.”
myGini will exhibit in Booth 850 at the Money 20/20 conference hosted in The Venetian from October 22-25. The world’s premier event for financial payments and services will gather more than 11,000 attendees from 4,500 companies and 85 countries.