Morgan Stanley and LifeYield, LLC announced today the formation of a strategic relationship whereby LifeYield’s Advantage Suite™ software has become an integral component of Morgan Stanley Wealth Management’s Goals Planning System (GPS). Integrated with the other tools already available to the Firm’s 16,000 Financial Advisors, the Advantage Suite will help streamline the process they use to review their clients’ total household holdings for the purpose of implementing tax-efficient strategies.
“We have invested significantly in technology, partnering with a network of cutting edge firms to assist our Financial Advisors as they help their clients achieve their financial goals ,” said Jed Finn, Chief Operating Officer, Morgan Stanley Wealth Management. “This technology gives a Financial Advisor a quicker, more efficient method to review a client’s multi-account portfolio and recommend strategies designed to help improve after-tax returns. LifeYield is an important addition to our suite of tools that help Financial Advisors better serve their clients.”
The LifeYield Advantage Suite is the industry’s only tax efficient portfolio software with actionable multi-account advice that empowers Financial Advisors to offer advice and guidance designed to help increase wealth and improve the retirement of their clients.
“In Morgan Stanley, LifeYield has a partner that understands the increasing complexity of wealth management and recognizes the importance of combining the skills of its Financial Advisors with the strength, depth and consistency of technology,” noted Mark W. Hoffman, Co-Founder and Chief Executive Officer, LifeYield.
About Morgan Stanley
Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.
LifeYield LLC is a transformative software company that helps forward-thinking financial firms, advisors, and investors make and keep more money. The Company’s software takes a comprehensive view of investors’ assets and provides simple tools to help improve their financial health. The LifeYield Advantage Suite™ of asset optimizing software programs and sales tools includes Portfolio Advantage, Income Advantage, and Social Security Advantage. Based in Boston and founded by acclaimed finance and technology industry experts, LifeYield is passionate about helping people live the retirement of their dreams. For more information, please visit www.lifeyield.com.