Moneyfarm enters German market with vaamo acquisition

Moneyfarm, the digital wealth manager that brings investment advice to investors at all stages in life, today announces that it has acquired German digital wealth manager vaamo, marking the company’s entrance into its third European market.

vaamo, which launched in 2014 as Germany’s first independent digital wealth manager, offers regulated fully-managed discretionary portfolios, much like Moneyfarm. It’s built both a successful direct to consumer and B2B offering. Partnerships include leading digital bank N26, and 1822direkt, the online business of one of Germany’s largest savings banks.

For Moneyfarm, the acquisition allows the company to leverage vaamo’s strong market position to accelerate its entrance into Germany, which is already home to the world’s top savers – the average household saving 9% of their income. It also presents the opportunity to expand its business proposition across Europe for companies and financial institutions looking to offer digital investments to their employees or customers.

This acquisition puts both Moneyfarm and vaamo in a strong position to expand, pooling expertise in certain areas such as product development to help customers grow and protect their wealth. Both companies will continue to service their individual customer bases, and vaamo will retain its brand name, as they determine how the two companies can work together.

Giovanni Daprà CEO and Co-Founder of Moneyfarm: “vaamo’s strong foothold in the German market and established B2B offering made them an attractive acquisition to further cement our position as a pan-European investment provider. Their shared preference for providing regulated investment advice, over an execution-only service, is in line with our investment ethos and was a key consideration in the process.”

Thomas Bloch and fellow Co-Founder and Co-CEO Oliver Vins will join Moneyfarm’s executive committee to take on broader responsibilities with Moneyfarm and bring their expertise as founders to the table. Thomas will head the German business as well as Moneyfarm’s B2B activities across Europe. Oliver Vins will become Head of Product at Moneyfarm.

Daprà continues: “Throughout the acquisition process we’ve been really impressed by the team Oliver and Thomas have built. We’re excited to bring the two companies together to strengthen our presence across Europe.”

Thomas Bloch, Co-Founder and Co-CEO of vaamo: “Moneyfarm’s acquisition of vaamo marks an exciting new phase of growth for both companies, as we look to combine our European experiences to provide more personalised and innovative investment advice solutions internationally. We’re looking forward to combining Moneyfarm’s award-winning investment services with vaamo’s foothold in the German market to accelerate growth and become a pan-European leader.”

The transaction is subject to regulatory approval by German supervisory authority BaFin. Law firms Taylor Wessing and Greenfort advised on the deal, and Capitalmind was the M&A advisor with Deloitte advising on due diligence.

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