IDnow, a leading provider of Identity Verification-as-a-Service solutions serving over 250 customers will support Lottoland with the digital transformation of its identification processes. In order to meet child protection legislation requirements in an even more user-friendly way, in future the gaming provider will use IDnow AutoIdent to directly verify the legal age of its customers during initial registration. Thanks to IDnow’s highly secure and fully automated solution users can identify themselves via an app in a very short time and without media discontinuity.
Lottoland is one of the largest private providers of online lotteries and gaming in Europe. Currently, more than 20 international lotteries and a large variety of games are available to Lottoland’s approx. 10 million customers. To ensure that new customers log on using their genuine identity and, above all, prove they are of legal age, during initial registration customers are required to identify themselves using an official identity document – a challenge when dealing with more than 100 countries of origin. IDnow can identify ID cards, passports and other ID documents from 193 countries in real time making it the perfect partner for Lottoland when it comes to Identity Verification-as-a-Service solutions: On the one hand, identification is quick and easy for the customer, on the other hand, these solutions also comply with all applicable legal requirements for every country involved.
The verification of gaming customers is currently the subject of heated debate, particularly in Great Britain: since May 2019, a new regulation has been in force there requiring all players to register and authenticate themselves immediately, even when playing free games. This legislation is intended to protect minors and prevent underage persons from playing online. Furthermore, the new system ensures the faster detection of misuse and criminal activities. Therefore, providers must verify the customer’s name, address and date of birth when opening an account.
“In our business, flexible customer service, security and legal compliance are crucial. With its online identification solution, IDnow offers us the very best in all areas,” says Nigel Birrell, CEO at Lottoland. “Many customers use our services via smartphone and fill out their tickets using our app while on the move. With IDnow AutoIdent, we can now accept orders independently from our service centre around the clock – worldwide. This will enable us to meet increasing global demand and provide our users with a perfect customer experience from the moment they sign up, without making any compromises regarding legal compliance”.
IDnow AutoIdent is an intuitive, AI-driven solution that enables automated identification in minutes without the need for specially trained personnel. To verify their identity, the user simply needs to have their face and ID card captured and validated using a webcam or smartphone camera. IDnow technology automatically recognises both machine-readable and non-machine-readable parts of the ID document as well as additional security features such as holograms. In the next step, the system checks whether the ID document also matches the person who wants to verify their identity: the camera compares biometric data and checks whether a real person is in front of the lens using a short video stream and not just a photo. Therefore, verification with the help of a real person is only necessary in unclear and exceptional cases. IDnow takes over the entire procedure for its customers, including mechanical testing in unclear cases to enable maximum conversion rates while maintaining simple processes.