A new mobile app called CoGo has launched today in London to connect conscious consumers with businesses that match their social and ethical values.
Short for ‘connecting good’ CoGo is an inclusive platform that makes ethical and sustainable living easy. It is the world’s first tech innovation that aims to transform every pound consumers spend into a vote for a better future, while connecting them with businesses that care about their impact on people and the planet.
Available for all smartphones, CoGo is easy to use. Consumers simply download the app and share details about who they are, where they shop and how they want businesses to tackle the sustainable and ethical issues they care about. It is this critical insight that will allow businesses to create sustainable practises that benefit people and the world around them.
By adding a payment card to the CoGo account, consumers send an anonymous signal to businesses every time they shop – showing them that consumers nearby are consciously looking for businesses that share ethical and sustainable practices.
CoGo never takes payment from the card and all their details are anonymous and secure.
First launched in New Zealand in 2015, CoGo has helped to create a successful, social impact movement that has influenced the way businesses engage with consumers. Over 100 companies in New Zealand have adopted new practices and seen a lift in consumer spending from CoGo app users as a result.
Off the back of this success, the firm has decided to export its model internationally, making its global debut in London before rolling out across the UK and Europe. Commenting on the expansion to the UK, Ben Gleisner, CEO of CoGo, said: “London ticks all the boxes for our platform with a large conscious consumer base that is driven to do more for people and the planet. CoGo is about building a community that is like-minded and committed to social and environmental change and we are delighted that so many companies have already signed up to the platform to connect with the consumers that share their same values.”
Restaurant and High Street chains Wahaca, Caravan, Beyond Retro, and vitamin company Revital are just a few of the companies that have signed up to the platform.
“CoGo is all about making ethical living easy,” added Gleisner. “Our app is the first of its kind to help people find businesses nearby that are taking action on issues they care about. Whether you’re looking for a quick vegan bite, a cup of fairtade coffee or a new hairdresser, you can search for an ethical alternative on CoGo – and feel good about the decision you’ve made.”