Former CEO of Classifieds Giant Endorses SOMA

Arto Joensuu, former CEO of Dubizzle, now the largest classifieds/C2C marketplace in the Middle East, endorses the upcoming Soma ICO.

Arto Joensuu said: “In harmony with the decentralised model, consumers will trade their goods on Soma, not by powerful intermediaries like middlemen, brokers and corporations, but through mass engagement. This combined with artificial intelligence’s ability to accelerate the analysis of massive amounts of data, mark the beginning of an entirely new breed of C2C business models.”

Arto adds: “It will usher the era of decentralised social wealth and artificial intelligence-powered product suggestions, thus creating a marketplace concept that I believe could one day rival the likes of eBay and Amazon.” The countdown for Soma’s crowdsale of SCT tokens has begun. There are only 6 days left before the Token Sale is open to the public, which will be on September 26, 2017 at 3pm GMT.

Soma – which stands for social market – rewards every active users with its cryptocurrency – Soma Community Token (SCT). It’s design goal is to bring the social aspect of trading back into the digital marketplace. Soma is a revolutionary decentralised C2C platform. It facilitates trade inside the Soma Community through a system that enables collaboration.

In addition to being the former CEO of Dubizzle, Arto was an Executive at Naspers, a global internet and entertainment group. Over the past 15 years, he has worked with start-ups, multinational corporations and is now supporting the upcoming Soma Token Sale.

Author: Dylan Jones

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