Russia’s leading online payment service Yandex.Money has begun distributing Blizzard Entertainment virtual cards, which provide users with a convenient payment option for Blizzard’s online games: World of Warcraft, Overwatch, Heroes of the Storm, StarCraft, Hearthstone, and Diablo.
The cards provide players with cash balance codes that can be activated on Blizzard’s online Battle.net gaming platform. The codes will grant different monetary values to the players´ Battle.net balances, which are redeemable for any product or service available on Battle.net. Gamers can top up their own Battle.net balances, or give the code to a friend.
The virtual cards can be purchased directly on Yandex.Money’s website. Users may purchase the Blizzard Entertainment cards using their Yandex.Money e-wallet or any bank card. This means the cards will be available to the 25 million people who use Yandex.Money e-wallet, as well as those who aren’t registered for the service. Soon, users can purchase Blizzard’s cards via Tinkoff.ru.
According to recent reports from TNS Russia, 19% of Russian internet users, ages 18-55, regularly purchases related to online games.