Xero (@Xero) today unveiled its expanded global Partner Program and Xero HQ, the open practice platform, at Xerocon South, the largest accounting technology conference in Australasia. Built in consultation with Xero’s global network of accounting and bookkeeping partners, the enhanced program brings together millions of dollars of investment in new tools to connect small businesses to advisors.
The program is designed to activate the success rate of partners and of small business owners by simply and easily connecting them to advice and services that make a difference. Xero connects more accountants and bookkeepers to small businesses than any other platform. Some 89 per cent of Xero subscribers already connect to advisors.
Based on Xero research which suggests small businesses who used an accountant grew net profit 23 per cent faster than those who did not*, the partner program has been designed to support partners with a new Advisor Directory, enriched education and practice tools, and new levels of rewards and recognition.
Available in November, the expanded global Partner Program includes:
New way for partners to work with Xero HQ: The new Open Practice Platform will enable partners to connect to the apps they want to use:
Developers can integrate with the Xero ecosystem for small business apps and develop integrations for Xero HQ
Prioritise work using the activity feed to see which clients need action and when
Drill into clients with Explorer based on industry, apps or banking relationships
Streamline reporting with new Report Templates
View a list of all clients in one place; and
Use staff management tools including visibility over their staff’s certification status.
Attract new clients with better visibility on the Xero Advisor Directory: Xero’s Advisor Directory, already a substantial source of client leads for partners, has been improved with new technology and designs that make it easier for the more than 20,000 people globally who search the directory every month to find a financial advisor to suit their needs.
The new geo-sensing feature showcases partners that operate within the area the small business is situated, while other features like the sophisticated search function, detailed listings and richer profile pages equip partners with the tools to market their businesses and grow their client base.
More interactive ways for partners to learn Xero: Xero U has a new look with a personalised learning experience and enriched Xero Certification process.
Points system for partners to earn a higher status and unlock new benefits: Pioneered in Australia, partners will now receive points for growing with Xero by adding new clients, being invited in to collaborate with clients, and expanding into the Xero product suite so partners can grow at a faster pace, and unlock more benefits.
New recognition for growing and highly trained partners: Many partners are investing to certify and grow their Xero client list. A new special distinction has been introduced in the partner program called Xero Champion, with extra rewards for partners achieving champion performance.
Refreshed benefits, and a new Xero Store for Partners: Partners will be able to order branded Xero merchandise and other marketing resources exclusive to partners through the new Xero Store.
The expanded global Partner Program highlights Xero’s commitment to being the best in the industry, and follows Xero’s recognition for the second year running as the number one accounting solution in Australia, according to the annual Canstar Blue report.
Comments on the news
Doug LaBahn, Global VP Partner Marketing at Xero, said: “We’ve completely replatformed our partner program to expand and improve all the ways that partners interact with us. The Partner Program will help them grow, put all the leading services right at their fingertips, differentiate their practices and take on new clients.
“Today, Xero is connecting over 89% of small businesses to advisors, and 29% to apps in our Marketplace ecosystem. We know that every connection on our platform increases the success of small businesses and our Xero partners.”
Edward Sanford, of Chaddesley Sanford in the UK, said: “Xero’s new Advisor Directory is another fantastic example of their continuous pipeline of innovation driven by a real desire to interact with the accounting community. From our own perspective, the added features and functionality will really help us set out our strengths and skills to reach new clients.”
Emma Northcote-Green, of Fresh Financials in the UK, said: “It is great that we will be able to have additional badges and potentially show our expertise in different areas with different add-ons. I am really excited to see how it all comes together and maximizing the information that we can put on there. I think it will give better exposure to those of us using the ecosystem and taking advantage of the extended options like being a Xero Champion.”