To strengthen and expand its channel presence, TP-Link UK has promoted Ben Allcock to Commercial Director and Head of B2B.
Allcock has been instrumental in the development and success of TP-Link UK Ltd over the past six years. Having influenced the strategic direction and implementation across all major channels including Distribution, Retail and Ecommerce, Allcock will now focus on developing the traditional B2B channels with particular emphasis on the SMB range. Ben will continue his current commercial responsibilities across all aspects of the UK business and will work closely with Country Manager, Will Liu, to drive this new business unit and product set.
As TP-Link UK’s Commercial Director and Head of B2B, Allcock will provide direction and management to the Distribution, VAR and technical teams along with strategic planning, commercial troubleshooting, senior engagement with major customers and exploring new business verticals to develop.
Ben said: “I’ve had the privilege to be part of TP-Link’s exponential growth to become market leaders across the UK and Europe in a relatively short space of time. As with any successful vendor it fundamentally starts with great products and great channel support, TP-LINK has always delivered on both accounts. As the product range evolves we are seeing more success in the SMB range of networking solutions and this shows no sign of slowing. We already trade with over 4,500 unique resellers in the UK and with the new range of business class Wireless and Managed Switching products we are adding new customers and markets all the time.
“It’s great to see our loyal customers growing with us. TP-Link already has a trusted name in the SoHo space and we carry the same level of support and service into the SMB arena so our customers know they can rely on us. We look forward to the next step of the journey with our partners and have some exciting initiatives to announce over the coming months.”