Retail Chain in Germany to Offer Alipay Payments in Collaboration With Wirecard

Wirecard AG has secured Dirk Rossmann GmbH, one of the largest drugstore chains in Germany, as a customer: Rossmann will soon offer Alipay as a new payment method in all branches with immediate effect. This means that Chinese tourists can shortly use their familiar Alipay App to pay at all of the merchant’s checkouts and online shops. In order to do this, Wirecard has integrated Alipay Barcode Payment into Rossmann’s till system and will assume the processing for these payments.

In future, mobile Alipay Barcode Payment will be available at over 2,000 Rossmann branches in Germany. Additionally, the new Alipay payment method will now also supplement the payment choices in the online shop. This means that Rossmann is the first major German merchant to tap into the booming Chinese tourism market. Two million Chinese tourists travel to Germany every year. On average, they spend EUR 3,000 on shopping alone during their holidays. Wirecard often records hundreds of Alipay Barcode Payment transactions at individual merchants.

CEO Raoul Roßmann: “For us, Chinese tourists are an increasingly important target group – they have a particularly high demand for baby products, cosmetics and organic products. This is why we are delighted to introduce Alipay as a new payment method together with Wirecard, both at all of our points of sale and also for our e-commerce platform.”

Christian Reindl, Executive Vice President Sales Consumer Goods at Wirecard, adds: “We are proud to have Rossmann as a customer. Our ConnectedPOS platform enables us to quickly and easily implement acceptance for Alipay payments in Rossmann’s central till system and also make it available for online customers. This is a prime example of the omnichannel approach, which means that customers can pay easily and securely across channels. Technical integration at Rossmann has been carried out so as to facilitate further developments in the field of alternative payment procedures.”

Wirecard has been offering this innovative POS payment acceptance at retailers across Europe through the Alipay app since December 2015. For more information on Wirecard’s Alipay solutions, please visit: https://www.wirecard.com/alipay.

Author: Dylan Jones

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