Zapper launched its all-in-one mobile payment, vouchering and loyalty platform into Nisa stores around Peterborough in December 2016. With the Nisa launch continuing to perform above expectations, Zapper is now launching in further stores as a proof of concept with additional symbol groups around the UK inc; Booker (Premier, Londis, Family Shopper), P&H, Spar, Bestway / Bestone and NFRN. These will start to go live shortly!
Wanting to know word on the street, Zapper sent out a digital survey to ask a few of its shoppers at Nisa stores around Peterborough what they thought about their instore experience. Please find attached an infographic highlighting the survey results.
Looking to expand it’s offering to work with tech-savvy FMCG brands, Zapper has also launched a vouchering campaign with Coca Cola to send brand specific digital vouchers via the Zapper app to consumers directing them into Nisa stores. This will enable brands such as Coca Cola to understand consumer purchase trends and basket data, which will, inturn enable them to send brand targeted offers, promotions and vouchers to consumers based on previous spend. Never before have brands been able to access valuable data tomatch a name to individual baskets and specifically target their campaigns. If you are an FMCG brand wanting to dig down into the data, definitely get in touch!
Gerry Hooper, CEO Zapper UK said, “Whilst Zapper is already one of the UK’s largest all-in-one solutions to provide mobile payments, insights and rewards to the hospitality industry, it’s now leading the way for the convenience retail sector. We have developed a smart and versatile platform to enable the smallest independent store to the largest convenience retailer to offer consumers the ability to pay using their mobile phone and take advantage of the many money saving features of the Zapper app.”