Mopinion aims to expand after securing an investment from a group of investors led by Capital Mills. The growth capital will enable Mopinion to accelerate the further development of its technology and to roll it out in other European countries and the USA. Mopinion’s customer feedback software makes it much easier for companies to collect and analyse feedback from websites and mobile apps. Mopinion provides services to customers in the high-end SME market and major national and international players such as Microsoft, BMW, TomTom and Interpolis.
Rapid growth leads to expansion
“We’re growing rapidly because there’s a huge demand among digital marketeers for software that enables them to derive and obtain useful insights from customer feedback,” says co-founder Udesh Jadnanansing. “Feedback tools are mushrooming everywhere. They have the disadvantage that they primarily focus on collecting online customer feedback. We think it should be much easier for companies with a digital focus to quickly derive and obtain useful insights from large amounts of feedback. Our text-analysis technology, convenient dashboards and tools enable marketeers to collaborate in such a way that they can quickly respond to the demands, needs and wishes of online customers.”
By the end of this month, Mopinion intends to expand its current team of twenty people with ten new positions. The company mainly seeks to recruit new sales and marketing staff so that it will be able to penetrate foreign markets more quickly and respond to the huge demand for advanced customer feedback analysis software.
Investment enables further growth
The product and rapid growth caught the attention of investors and, as a result, Mopinion was able to secure an early-stage investment from Capital Mills.
“Mopinion has a unique vision on online customer feedback analysis and the degree to which companies are wrestling with digital transformation. Furthermore, the company has achieved impressive results over the past few years. We’re happy to be part of this growth,” says Erwin van der Veen, partner at Capital Mills. “Mopinion fits perfectly into our investment strategy. Our investment will help Mopinion to scale up even faster.”
Udesh Jadnanansing: “This successful investment round is a perfect example of our strategy. It gives us the means we need to help even more companies to get the most out of online feedback.”