Misys has unveiled the first banking app prototype for the Apple Watch the wearable device which will be a major driver for contextual marketing in financial services.
Misys Labs, a dedicated team focused on disruptive innovation, has created the app to enable banks to provide services to their customers in an entirely new way, providing consumers with new levels of customer service and experience.
The Misys app for the Apple Watch, named Misys FusionBanking Essence BankTime, is designed to give consumers greater control and clarity of their personal finances.
Misys has used Apple’s “Glance” feature – a Glance is a quick view of the app’s most important content – to showcase the Comfort Zone display, which clearly shows a consumer’s available balance. The consumer can rapidly drill down to get more details of balance, history and all transactions via the smartwatch.
The banking app encourages consumers to execute transactions directly from the Apple Watch, for example paying for a bill in a restaurant.
With voice command and traditional swipe and tap control, consumers can interact with the app in whatever way they want. And with realtime guidance, the app is simple to use.
The new communication channel means consumers will never miss a notification from their bank, for example a fraud alert, a special offer or an appointment reminder. It opens up a new level of contextual marketing for banks and offers services based on a customer’s location. The Misys FusionBanking Essence BankTime prototype can be seen in this demo video.