Low-Cost Platform Combines the Expertise of the Global Wealth and Investment Management Chief Investment Office With Cutting-Edge, Easy-to-Use Technology
Merrill Edge announced today the nationwide public launch of its online advisory platform, Merrill Edge Guided Investing, the latest addition to its continuum of investment offerings — and an intuitive new online investing service that combines expert insight with the convenience and flexibility of online management.
The platform offers investors another way to pursue their financial goals, whether they have a little or a lot to invest. Backed by the power of world-class research and deep financial expertise, it provides access to strategies that are built and managed by the Global Wealth and Investment Management (GWIM) Chief Investment Office, rather than algorithms, to help clients set, pursue and achieve their financial goals.
Aron Levine, head of Merrill Edge, said: “Not all investors are alike, and neither are all online advisory platforms. We recognize that investors have different needs, preferences, and levels of complexity in their lives. No matter when, where, or how they like to invest — whether independently, with an advisor, or through some combination of both — we aim to help them pursue their financial and life goals. Merrill Edge Guided Investing is our way of bringing together advice and technology to create stronger relationships with investors.”
How Merrill Edge Guided Investing works
Investors can open a Merrill Edge Guided Investing account on MerrillEdge.com with as little as $5,000. Clients specify an investing goal, and, based on the information they provide, receive a recommended investment strategy designed by a team of Merrill Lynch investment experts. They are then presented with options to open and fund the account.
Said David Poole, head of Merrill Edge Advisory and Client Services: “By using innovative technology backed by the expertise of Merrill Lynch’s investment professionals, clients can take concrete steps towards meeting specific investing goals, with an easy-to-use online experience and professionally managed portfolios — all with a low minimum investment.”
GWIM’s Chief Investment Office develops the investment strategies, including providing its recommendations of ETFs and related asset allocations. Managed Account Advisors LLC, Merrill Lynch’s affiliate, is the portfolio manager responsible for implementing the Merrill Edge Guided Investing strategies for client accounts based on the GWIM CIO’s recommendations.
Merrill Edge Guided Investing can also complement a client’s existing Merrill Edge, Merrill Lynch or U.S. Trust relationship. Clients can work one-on-one with a Merrill Edge Financial Solutions Advisor, either by phone or in person at a Bank of America financial center, to develop a plan built around their financial goals. Existing Merrill Lynch and U.S. Trust clients are encouraged to contact their advisor to see how the platform fits with their current strategy. Merrill Lynch Wealth Management is among the largest provider of wealth management and investment services for individuals and businesses globally, with $2.1 trillion in client balances as of December 31, 2016.