Geoffrey Moore to Deliver Keynote Address at GOTO Accelerate Conference

“Crossing the Chasm” and “Zone to Win” author, speaker and corporate advisor to address business and IT strategists at event being held at CodeNode, November 17th.

Trifork, the organisers of GOTO Accelerate have announced that author Geoffrey Moore is to provide the keynote address at its inaugural London event on November 17 th 2016. The new event is being launched to stimulate the thinking of business leaders and provide a framework to help them realise the growth potential which data and technology can help to unlock.

Trifork CTO, Søren Brogaard said, “We’re delighted that Geoffrey Moore has agreed to join a stellar line-up of speakers at GOTO Accelerate, where he will share our vision to help enterprise businesses accelerate their growth through technology and data. I cannot think of anyone more qualified to comment on the challenges and growth opportunities which the speed of innovation presents to those who are ready to ride the wave.”

Geoffrey Moore rose to international fame after the 1991 publication of his million-selling business volume, Crossing the Chasm. Considered by many to be one of the most influential high tech advisors in the world today, Moore’s latest book – Zone to Win – analyses the strategic choices of established businesses in the face of the disruptive influences which technology brings.

At GOTO Accelerate, Geoffrey Moore will talk through the vocabulary and frameworks he has developed with major global customers to accurately represent the dynamics of their encounters with disruptive innovations, together with a set of tools to successfully meet these challenges. By overcoming the crisis of prioritization that has often stumped all but the very best of top companies, Moore will show how to power through transformational initiatives and catch the next big wave of disruptive innovation (or prevent it catching you out).

Geoffrey Moore splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, most recently including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace. Moore is the Chairman Emeritus of TCG Advisors, The Chasm Institute and The Chasm Group Member of the Board of Directors. His life’s work has focused on the market dynamics surrounding disruptive innovations.

GOTO Accelerate is a full day conference and networking event that will feature presentations from thought leaders and process innovators, from Geoffrey Moore, Adrian Cockcroft and Michel André, to Raffaello D’Andrea, Paw Andersen, Simon Wardley and Vinay Venkatraman. The new event will take place on Thursday 17 th November, at CodeNode, 10 South Place, London EC2M7EB. For more details about GOTO Accelerate 2016, please visit or click here to register your place.

Author: Dylan Jones

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