Forrester, Inc, one of the most influential research and advisory firms in the world, has won the 2016 CIO CHOICE Award in the Business Technology Research And Consulting category for the third consecutive year.
Amidst a gathering of more than 400 CIOs and ICT business leaders, Forrester has been recognized with the CIO CHOICE 2016 Honor & Recognition at an exclusive Red Carpet Night, which is a neutral and independent ICT Vendor Recognition platform in India. The winners of the prestigious CIO CHOICE Awards are determined by means of an independent voting survey completed by CIOs from across India, judging each nominee based on product performance, customer satisfaction and continued customer service.
Forrester’s award coincides with the release of its global technology market outlook for 2016 to 2017, which forecasts that Business Technology (BT) spending will grow three times faster than Information Technology (IT) spending. The rise of business technology coincides with the age of the customer, a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers. According to Forrester’s forecast, BT spending is expected to increase by 8.1% in 2016 to reach US$756 billion, and 9.4% in 2017 to reach US$827 billion. This is three times faster than IT spending which is estimated to grow at 2.3% and 3.4% respectively.
“2016 will be a critical year for companies to improve their ability to serve digitally savvy, empowered customers. To thrive in the age of the customer, CIOs need to embrace the BT agenda — systems, processes, and technologies to win, serve, and retain customers,” says Mukesh Jain, Forrester’s Country Manager for India. “We are honored to receive this recognition from the CIO community in India as it validates the value Forrester provides to business and technology leaders in leading the BT agenda for customer-obsession transformation.”
To learn more about how Forrester can help you drive the business technology agenda in the age of the customer, visit:https://solutions.forrester.com/age-of-the-customer