first direct Goes Native with Next Generation App

first direct is re-launching its mobile banking App by creating two new Apps specifically designed for iOS and Android customers.

The Apps have been developed in conjunction with customer feedback and are now completely ‘native’ meaning their look and feel follows the design standards of both operating systems and offers the best possible customer experience.

The app is now live on iOS and available from the apple store, and will be available for Android customers shortly.

The Native App builds on recent functional enhancements, such as Create Beneficiary, and introduces other functional enhancements, including animated on-boarding for first time downloads and a Balances/Transactions snapshot on the homepage.

This snapshot will show what’s changed since the last logon and customers’ last 3 transactions. 3D touch will also be available to assist customers to quickly view transaction lists from the home page.

Pocket sized revolution

Joe Gordon, Head of first direct, said: “Our completely new, revamped app is going to drastically improve the first direct customer experience byproviding smoother transitions and improved navigation throughout the app, as well as adding lots of new functionality that will make customers’ lives a lot easier.

first direct was launched in 1989 as a telephone bank, but since then has led the way first in online, and then mobile banking.

Increased functionality and reduced complexity, have enabled first direct to replicate the customer experience through Mobile, and in 2016 mobile logins to internet banking overtook desktop logins. Last year first direct saw a staggering 43 million mobile app logins, and more than 84,000 first time logons.

Author: Dylan Jones

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