TradePMR introduced EarnWise, the firm’s new web-based technology platform, at its annual Synergy Conference in Palm Beach, FL.
Building on the success of the Fusion Advisor Workstation industry expert Joel Bruckenstein called “…without a doubt the most impressive custodial interface I’ve ever seen“, EarnWise promises to harness the best of traditional and robo-advisor business strategies in a single, easy-to-implement, online solution. Designed to integrate with a variety of advisory business models, EarnWise includes support for online portfolio management and account opening in an advisor/client-driven robo strategy.
TradePMR is addressing the needs of the robo-advisor community by incorporating features designed specifically for today’s online investor. EarnWise puts account opening and electronic portfolio selection at the client’s fingertips without compromising any of the trust built on the strong foundation of Fusion which will continue to support advisors into future.
“One of the distinguishing features of the EarnWise robo component is that clients open individual brokerage accounts allowing us to build in robust and desirable features like cashiering functionality. We believe millennials and other online investors want more traditional account features. Putting these tools into the client’s hands also removes burdens, like cash management, from the advisor,” said TradePMR CEO Robb Baldwin. “We want to empower advisors with EarnWise by keeping them at the helm when it comes to implementing traditional, as well as robo strategies into their unique business models. Our goal at TradePMR has always been to come alongside advisors and help them compete in the marketplace,” he added.
Strategic partnerships with AdvisoryWorld, MoneyGuidePro® and Riskalyze, allow subscribing advisors to empower their clients with the tools necessary to determine their own risk score, monitor their financial plan and understand their investment tolerance by interacting in the EarnWise Discovery Zone. This client-centered approach is designed to help initiate new business for advisors by creating an environment where prospective clients interact with advisors through a resource-rich educational and unintimidating first impression.
EarnWise presents advisors with a number of robo-specific features including:
- Online, Client-Initiated Account Opening
- Client-Driven Investment Objectives
- Electronic Portfolio Selection
- Integrated Cashiering Features
- Account Rebalancing
- Performance Reporting