The 10th iFX EXPO ASIA, also known as the Asian Forex Summit, was held at the Hong Kong Exhibition and Convention Center. One of the world’s most prestigious summits in the FX industry, this B2B exhibition was jointly organized by Forex Magnates, a leading news publication, and Conversion Pros, an online marketing specialist. One of the key highlights of the event was a Chinese FinTech company, Lean Work, which gained tremendous popularity during the two-day exhibition. This company is known as China’s leading broker CRM system provider and also the first one offering data services to brokerages in China.
This year, in celebration of its 10th anniversary, the exhibition witnessed the sizzling attention of 2,500 attendees and more than 80 exhibitors and sponsors– an unprecidented height
“What are the hottest trends in today’s Forex trading when it comes to technology?” asked Eric Liu, senior sales manager of Lean Work, who was invited to the summit as a guest speaker and delivered his unique insights about the topic. Mr. Liu’s discussion revolved around the key points of building a data-driven brokerage business around the application and development of big data.
“China’s FX market is highly competitive, with hundreds of brokers facing the common problem of how to effectively invest in growth,” said Darren Qian, the CEO of Lean Work, who has over 10 years of experience in the FX industry. “In the future, it is unrealistic that brokers will be able to gain a competitive edge by simply relying on past operations. Hence, it will be a great job to help brokers to build finer data-driven operations.”
“Flexibility, Safety and Stability” are the main features of Lean Work products, which enjoy an influential place in the CRM marketplace. From brokers‘ perspectives, the company has the best grasp of FX expertise among their peers, and also the most indepth know-how of technology in the FX industry.
FX derivatives have evolved into the leading liquid asset class in the world, with the booming Asia FX market has taken the stage of global interest. China is now deemed to be a significant venue for global forex brokers in the region amid the increasing prominence of RMB internationalization. As the gateway to China, Hong Kong has long been the financial hub for providing FX trading and CFD transactions.