Fully managed customer engagement solution delivers highly personalized experiences
Today at Cisco Live, Cisco’s annual IT and communications conference, CenturyLink, Inc. announced the market introduction of CenturyLink Location-Based Analytics, a mobile engagement, analytics and marketing solution for owners and operators of spaces and places where customers congregate.
This comprehensive, fully managed solution features Wi-Fi technology and an analytics platform to gather relevant customer demographic and location data, powerful analytics capabilities to discern business insights, and social engagement and marketing tools for businesses to act upon data findings in real-time. This solution is designed to help businesses create highly personalized experiences for visitors at their physical locations using a wide variety of engagement tactics, such as individualized messages, offers, wayfinding apps and activity suggestions.
“Location-Based Analytics from CenturyLink empowers owners and operators of venues and spaces – such as amusement parks, college campuses, retail destinations and transportation hubs – to make deeper emotional connections with individual customers in real-time,” said Troy Trenchard, vice president, product management, CenturyLink. “Through the power of connected devices and big data analytics, CenturyLink helps businesses cultivate a high degree of customer loyalty that can translate to improved sales and profitability.”
CenturyLink Location-Based Analytics is anchored by the CenturyLink Managed Wi-Fi solution that features high-capacity Cisco Meraki Wi-Fi access points and security appliances for delivering fast data connection speeds and reliable coverage for equipment sensors and visitors’ mobile devices. Customers get access to their own analytics and marketing portal, an online hub for monitoring venue traffic and location information, analyzing customer information and taking action to help drive customer loyalty, operational efficiencies and business revenues. The portal features powerful analytics reporting and marketing tools based on technology developed by Purple, an “intelligent spaces” company serving hospitality, retail, restaurants and other venues across 73 countries.
CenturyLink expertly manages this end-to-end solution that integrates technology from Cisco Meraki and Purple along with all necessary hardware, software licenses, installation and around-the-clock proactive management, monitoring and support backed by solution-level service level agreements.