British Skiers to get Less Piste for Their Pound

With the ski season almost upon us, Tesco Bank has released its annual Ski Index, which is the only index in the world to chart which resorts have the best value skiing per kilometre of piste*. This metric gives a good indication into the price of ski holidays more generally, and helps Tesco shoppers be more price savvy before they take to the slopes.

This year, almost without exception, the price of skiing has risen dramatically. Leading the pack is Bulgaria, which despite often being seen as a very cost effective option, has increased in price by 65.6% since last year. The USA and Canada are also well above average with increases in prices of 28% and 25.1% respectively, while Andorra is at the lower end of the scale, with a price increase of only 11%. One of the few exceptions, and for those willing to venture further afield, is Argentina where skiing is 11% cheaper than last year.

These increases in price are mostly due to the fluctuating exchange rates since the summer, meaning British skiers are getting less piste for their pound this year compared to last. However, a new study from Tesco Bank of 2,000 UK adults has found that despite this increase in price, more than a third of people are still considering a skiing holiday this year.

Consumer research shows that 42% of those surveyed would choose a skiing holiday in Switzerland, a seemingly wise move as three of the top 10 best value ski resorts in the world are based in Switzerland, and Swiss prices have only risen by a more modest 15% since last year. The top two resorts in the Index – both Swiss – have also reduced their prices this year, helping them to beat all the other ski resorts in the world into the much coveted first position in the Index.

David McCreadie, Managing Director, Tesco Bank said: “We’re pleased to launch this year’s Ski Index, which aims to help our customers’ money go that little bit further whilst out on the slopes. We recognise that skiing and snowboarding holidays can be expensive, so our Index aims to provide customers with a unique insight into where they can get the most piste for their pound this year.”

As an added little help, eligible Tesco Bank Premium Credit Card customers receive family travel insurance including winter sports cover as part of the card’s benefit package. From tomorrow, new Premium Credit Card customers will also be offered 0% interest on purchases for 6 months, which could be used to help spread the cost of a ski holiday. For more information on the Tesco Bank Ski Index, please visit www.tescobank.com/ski**

Author: Dylan Jones

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