Loyyal, a leading blockchain start up focused on creating the future in global loyalty and rewards, today announced that it has been selected by AiSpot, a company partly backed by grants from the Norwegian government, to provide its loyalty and rewards platform.
AiSpot is building tourist applications for Scandinavian local governments and helps both retail and destinations in Scandinavia to innovate and increase sales and loyalty. The platform includes insights to understand customer behaviour and enables efficient marketing and customer behaviour through the Apps.
AiSpot intends to use Loyyal’s platform to provide a blockchain based rewards program to incentivize tourism and promote their areas, activities and provide local businesses with a channel to target and incentivize visitors.
Per Arne Friestad, CEO of AiSpot said “We believe blockchain has the potential to innovate the loyalty management market, and we regard Loyyal as the best partner for us to implement such in the Aispot platform. We will address this loyalty module in our ready-to-go-app and platform towards both Scandinavian retail and destination. The Loyyal experience from Dubai points is exciting and we believe this is will fit very well with some of the destinations Aispot is currently working with.”
Greg Simon, CEO and Co-Founder of Loyyal followed by saying, “It is great to work with a Government backed company like AiSpot, on tourist incentification. Having worked on the Dubai Government initiative, Dubai Points, we have a passion for behaviour incentification beyond the traditional transactional rewards.”