A leading financial services institution in MENA goes live on JMR’s Genie De Banca Digital Platform

JMR Infotech (JMR), a leading technology product and services company, announced the successful implementation of their state-of-the-art Digital Platform – Genie De Banca – at a fintech subsidiary of one of the leading financial services institutions in the Middle East and North Africa region.

This implementation will allow the financial services firm to accelerate growth by delivering unique and innovative customer finance offerings, while creating a digital disruption in the market space. Among other industry-first capabilities, this intuitive solution also enables omni-channel interactions, which makes it easier for their customers to access the portfolio of offerings anytime and anywhere. The far-reaching impact of this implementation will be most evident in establishing a strong competitive differentiation, enhanced customer retention and increased pace of client acquisition.

Commenting on the go-live, CEO of the financial organization, said: “We have always believed in leveraging cutting-edge technology to achieve our business growth objectives and exceed customer expectations. The new fintech subsidiary powered by Genie De Banca, makes it possible for us to offer our financial services to a wider customer base and propels the business on an upward growth trajectory.

Further elaborating about this project, Jayafar Moidu, CEO, JMR Infotech elucidated, “We deeply cherish our engagement with the renowned financial services organization and compliment them for the success of this project, which brings to the fore, our subject matter expertise in delivering best-of-the-breed solution with utmost technical competence. We are confident that this transformation will help them leapfrog the competition and gain first mover advantage in the region.

Author: Yash Hirani

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